From Commissioned Art to E-Commerce: Launching Dizzign’s Shopify Store

Izzie Turner, an established artist known for soulful pet portraits, wanted to expand her business with a new brand Dizzign. The challenge was balancing two worlds: offering commissions for custom portraits while introducing her first collection of limited-edition products. United Apps worked end-to-end, from creative direction and copywriting through to technical build and email migration, to make it happen.

The team at United Apps made what felt like a huge step for me feel simple and exciting. From the design right down to the way they explained everything, I felt supported the whole way through. I’m so proud of how the site looks — it finally feels like my art has a proper home online.

Izzie Turner, Artist & Founder, Dizzign

5 Highlights from the Dizzign Project

Creative Direction & Visual Identity
A carefully defined style brought Izzie’s art to life online. AI-assisted image generation, bespoke editing, and layout design created a bold, contemporary look that complements her traditional hand-drawn work.

Dual Proposition, One Brand
We shaped the positioning to reflect two sides of the business: shop the collection of dog-inspired homeware, or commission a portrait. Clear navigation and messaging make both feel connected yet distinct.

Compelling Copy Across Every Page
From product descriptions to homepage straplines, every word was crafted to speak in Izzie’s voice - warm, creative, and confident - while driving visitors toward enquiry or purchase.

Built for Today, Ready for Tomorrow
Developed on Shopify’s Dawn theme, the site is fast, mobile-first, and scalable. We handled all technical setup, 301 redirects, and launch steps to ensure a smooth transition.

Seamless Google Workspace Migration
Alongside the website, we moved Dizzign’s email to Google Workspace. This gave Izzie a professional business inbox under her new domain, with zero downtime during the switch.

See the Dizzign website

Thinking about a site like this?

This project was delivered as part of our Shopify Website Growth Package - perfect for brands who need a stylish, effective website without the wait.

Ready to launch your own? Get in touch or book your Shopify website package today.